Air ambulance organizations and alcohol is not a mix that you usually come across, especially given the fact that alcohol is responsible for a large number of road accidents and the cause behind several life-threatening situations. However, what the air ambulance company that we are referring to has released is a beer with a difference. The content of alcohol in the beer is so low that it hardly causes inebriation in the person who consumes it, while not compromising on the taste. Ideal for festive situations and get-togethers, it has been released in the market.
Midlands Air Ambulance Charity is Behind the Effort
Birmingham Brewing Company, in conjunction with Midlands Air Ambulance Charity, has come up with the beer. The beer is being called Sober Brummie brew, which is an apt representation of what the charitable organization stands for. 5% of the proceeds from the sale of the brew will go to the charity. The sales are expected to pick up as the festive season is here. It will give the local communities a chance to contribute towards a good cause while basking in the festive cheer, especially when the COVID-19 pandemic has gripped the world and brought about a sense of gloom.
The United Kingdom has Displayed Strong Support
The air ambulance industry in the United Kingdom is hugely dependent on donations by the general public. The local communities often come together to organize fund-raising activities. Although charitable air ambulance companies get funds from the government and the corporate world, the general public is where most of the working capital comes from. People of the country realize this and also the important role that air ambulance services play in keeping them safe. The low-alcohol brew is just one example of how communities and the corporate world come together to support air ambulance charities in the country.
We have, for long, maintained that the air ambulance industry is extremely vital for the rural communities spread across the length and breadth of the United States. Now, with the flu season right around the corner, the importance of medical flights is even more. Besides, it looks like the COVID-19 pandemic is making a comeback with an increasing number of cases being reported throughout the country. There is no doubt that the population in the rural communities of the country will need special care in the days to come and the air ambulance industry will be the focus.
Air Ambulance Industry is the Bridge Rural America Needs
The onset of flu season may result in a flood of patients surging towards rural hospitals. The problem, however, is that there are not many health care facilities in these areas. Also, the capacity of these facilities to handle the pandemic could be less adequate than what the situation demands. Just think of the demands that a situation like this can place on the already stretched medical staff and resources. The situation can quickly turn chaotic and ultimately, lead to unprecedented tragedies. The time is right to pave way for the air ambulance industry to remain on standby.
How Can the Industry Prepare?
There are two aspects to this question. The first is under the control of the air ambulance industry. This includes setting up isolation pods, keeping resources such as PPEs handy, training the medical staff, etc. In fact, much of the air ambulance industry is already prepared due to the previous surge in COVID-19 cases.
The second part, however, is completely out of the air ambulance industry’s control. It involves money. With the insurance companies continuing to deny coverage for much of what the air ambulance companies quote, the problem is sure to bite the raw wound again.
The air ambulance industry has been transformed by the COVID-19 pandemic. Isolation pods, donning personal protective equipment, and sanitization procedures are the new norm for the industry. Although it has been close to three quarters since the onset of the pandemic, the world is still learning about it and the protocols and standards of care are still evolving. Along with it, the air ambulance industry is evolving. The rural communities, which are heavily reliant on medical flights, will be even more dependent on it in the post-COVID-19 era. Let’s take a look at what will change in the days and years to come.
Rural Communities will Continue to Rely on the Air Ambulance Industry
Scores of people around the country have been infected so far. The rural population of the United States does not have many options when it comes to quality healthcare. This fact might necessitate the flying of medical staff or the patients from one location to another for treatment purposes. The air ambulance industry will play a big role in instances like these, especially when there is an emergency. As more and more long-term effects of the infection come to light, treatment modalities will change.
People will Stop Delaying Treatment Plans
The air ambulance industry has witnessed a sharp decline in the number of customers in recent times. The restriction of movement has resulted in a huge reduction in road and adventure related accidents. Moreover, even patients with health concerns have chosen to not seek treatment for the fear of contracting the infection in the hospital. Instances like these will change once the country opens up completely and people feel confident about venturing out without fear. The pharmaceutical industry too is very close to developing a vaccine. Once the population is vaccinated and insulated against the infection, the air ambulance industry will come back to its pre-COVID-19 levels.
Medical flights that are considered safe to carry patients infected by COVID-19 are seeing a huge bump in demand at the current time. The surge in demand started in about March and continues to hold strong. The COVID-19 infection numbers have seen a temporary remission but have been on a rise recently. Medical flights have been a great source for repatriation during these troubled times. The fact that the world is now slowly opening up despite the high number of infections is adding fuel to the existing demand.
Medical Flights Find it Easier to Cross Borders Now
Earlier when the COVID-19 had just hit the world, nations across the globe had closed their borders. This had posed a logistical challenge as the process to obtain special permission to enter some nations can be quite long-drawn and tedious. However, at the current time, most countries are opening their borders with some safety precautions being put in place. The world today realizes the fact that hiding from the virus is no solution, rather it is the will to fight it through adequate precautions that matter. This attitude has benefited the medical flights that conduct repatriations.
Many People are Still Stuck in Foreign Countries
COVID-ready medical flights are seeing that most of their flights are beyond their home countries. It is natural that in today’s highly connected world, many people live abroad and do so for years. For someone who has been outside for years together, it isn’t easy to leave everything and head back home. However, if one contracts the infection – especially if it is severe – the preference usually is to seek treatment close to the loved ones. Medical flights are the only recourse in situations like these. With the resurgence of infections in most European countries and part of the United States, the demand for medical flights is slated to go up further.
Sounds a little odd that medical flights are a part of F1 racing, right? Not when you look at it closely. The safety rules surrounding F1 necessitate that any injured driver receives treatment within 20 minutes. However, it is impossible to get treatment at that speed without the involvement of medical flights. In fact, air ambulances are always on standby during the races. Not just that, they are kept ready even during practice sessions. Any time the medical flights are not able to function due to one reason or the other, the race itself is canceled. Such is the importance attached to the availability of quick reach to treatment and air ambulances are a big part of it.
The Recent Unavailability of Medical Flights during Practice Sessions
The practice session was recently canceled at the Nurburgring track. The reason was the inability of medical flights to function due to adverse weather conditions. The track is prone to thick fog during certain times of the year, and this is an obstacle to operate air ambulances. Recently, two practice sessions were abandoned due to this reason. The fans that were there to watch their favorite sports stars were in for a disappointment.
Change in Protocols to Maintain Safety
The third session of the F1 practice session was held with a few changes in the protocol without compromising safety. Land ambulances were kept handy in case of emergencies. They would transport the injured to a certain distance where an air ambulance would be stationed and ready to go to the nearest appropriate facility. The medical flight was parked in a location where the weather conditions were congenial. The entire protocol was designed such that the evacuation would still be possible within 20 minutes. Of course, if the weather clears up, there would not be a need for the new protocol at all.
It was not too long ago that news headlines were abuzz with the possibility of ending surprise billing but now, it seems nothing much has changed. The air ambulance industry too was watching the development with much anticipation. What happened to all the efforts surrounding it? If this question has across your mind, you are not alone. Thousands of Americans were hoping that the practice ends, and they can avail healthcare facilities without worrying about insurance coverage. Had the bill been passed, people would have enjoyed seamless coverage despite being in or out of insurance networks. However, this does not seem to be the case anymore. Let’s take a look at what happened.
Are Private Equity Investors to Be Blamed?
There are allegations flying around that big investors ran an aggressive ad campaign to cast doubts on the move to ban surprise billing practices. On the part of the air ambulance industry, it must be noted that several service providers had enrolled themselves with various insurance providers to widen their network – a very welcome move.
Another set of people believe that lobbying against the bill was quite strong. In that, some of the lawmakers, at the end of it, were not very keen on ending the practice. The reason behind this is not entirely clear, though.
Is COVID-119 to be Blamed?
Many industries, including the air ambulance industry, had felt the effects of the COVID-19 pandemic that gripped the world. The increase in cost – owing to extensive sanitization and pandemic protocols – and reduction in demand were just a few of the reasons that put economic pressure on the air ambulance industry. Besides, the availability of medical staff became a big concern. The government too was grappling with ways to combat the unprecedented situation. With so many things weighing in, the will to do away with surprise billing seems to have simply vanished – at least for the time being.
Air ambulance services are as good as the speed with which they respond to emergencies. Many times the long paper trail – considered essential to remain compliant with rules – works adversely in the air ambulance services’ ability to respond on time. Going paperless can change the whole paradigm and bring efficiency to the services. It is not a tough feat to achieve in a world that is highly interconnected today. However, the various stakeholders involved in rescue and emergency response operations will have to come under one umbrella. It is only then that connectivity holds true meaning.
Air Ambulance Services Cannot Function in Isolation
The air ambulance services have always been at the forefront of technological innovation but going paperless and leveraging the Internet to its maximum is impossible without having all the stakeholders involved within a common network. With cloud computing technology now in place, it is an easy hurdle to overcome. All that is required is the will to do it. However, one must map out the various stakeholders effectively for this endeavor to be a grand success. Ground ambulances, treatment facilities, insurance providers, regulatory bodies, and the like must be a part of this all-encompassing network.
A Centralize Real-Time Database is Necessary
The United States today has a centralized repository of health records that is highly flexible. It allows all medical care providers to connect to a central database. It does not matter what operational software each provider uses, they can retrieve and add data securely from and to the common pool. What if the database was made wider? It could include emergency services. This would negate the need for paper and make coordination a completely seamless process. For patients, it would mean quicker and more transparent services. For air ambulance services, it would mean better reach and higher efficiency.
Medical flights can fly above almost any terrain but landing can be a worry. Rappelling from choppers has its own risk, putting the lives of the rescuers and the injured in grave danger. Spinning out of control and hitting adjacent rocks in a mountainous environment are just a few of the risks. That said, for people stranded in the toughest of the terrain with no access to roads, medical flights are the only recourse. However, these too are not without logistical restrictions. Reaching the stranded ones, especially when they are injured, is a logistical nightmare. Getting the medical staff to such terrains is almost impossible, and the people, who can reach them, often lack the medical expertise.
Jet Suits Can Further the Reach of Medical Flights
Imagine donning a jet suit to bounce out of medical flights, reaching the injured on time, and flying back again into the air ambulance. That can do wonders, right? While it might seem like a scene from a James Bond movie, it may soon become a reality. In fact, a British company is currently working towards exactly this. The company that is behind this brilliant effort is Gravity Industries. The organization recently released a video where they simulated a rescue mission in a jet suit.
About the Simulation
The simulation published by the company shows a paramedic pilot in a jet suit, traversing tough terrains to rescue an injured 10-year-old girl. The entire effort takes just about 90 seconds, whereas the same rescue on foot would take about an hour and a half. The suit makes way for travel at an astounding 51 km per hour and can move horizontally as well as vertically. If this is finally good enough for use in real-life situations, it can augment the efforts of medical flights to a huge extent. For now, we will just have to wait and watch, hoping that it becomes a reality soon.
Air ambulance industry and drones – the partnership sounds like a perfect plot for another part of the ‘Back to the Future’ series, doesn’t it? Well, not anymore. The possibility seems more like a reality with several firms working towards this goal today. We are already used to seeing drones among hobbyists, photographers, and even scientists. Then there are what seems like hypothetical implementations such as flying taxis and courier services. You will be surprised to know that companies such as Amazon and Uber are pursuing these possibilities with all seriousness and have invested quite a bit in them.
The Air Ambulance Industry is Already Using Drones
Emergency equipment like defibrillators is already being used by the air ambulance industry today, although the prevalence is not widely felt. Then there are larger drones, popular as autonomous aerial vehicles that are making news waves every now and then. Researchers are even working on surveillance drones for emergencies in remote areas. The ability of drones to reach areas where conventional helicopters cannot reach is their advantage. Besides, while a few thousand dollars might be at stake in risky situations, no lives are at risk with drones.
It is a Dicey Road to Tread
The problem lies in people not realizing the true potential of drones. More often, we find overenthusiastic hobbyists flying drones too close to flights. This is a concern that even the air ambulance industry has raised quite often. The prevalence of such use attracts the attention of lawmakers and rightly so, but they are also a hurdle.
It is quite possible that air ambulance industry operators will have to procure separate licenses when it comes to drones, once their use gains mainstream credibility. However, it might be a necessity considering that skies need to be safer for everyone. All said and done, the air ambulance industry is all set for a new evolution in the near future.
It was a normal family outing for 11-year-old Emilia, fondly referred to as Millie by her family. Never had they dreamt that soon they would be in need of an air ambulance service. The family was out on a horse riding activity when all of a sudden Emilia fell off her pony. That was not all, further aggravating the situation was the fact that the pony’s hoof landed on her jaw. The little girl’s jaw was shattered, and she was in immense pain as the family watched helplessly. That is when the air ambulance service arrived, right in time to offer much-needed help.
The Air Ambulance Service was Crucial
North West Air Ambulance Service was quick to reach the spot and immediately administered morphine to relieve the pain. Once that was accomplished the girl was evacuated to a medical facility where she received jaw correction treatment. The evacuation was done through a land ambulance, but the initial treatment offered by the air ambulance service was crucial. She also got replacement teeth as a few had been lost due to the accident.
The Parents Express their Gratitude
The mother of the child was a first-hand witness to the accident, and she described the incident as horrifying. She was thankful for the air ambulance service that arrived in time for support and treatment. The family, as a mark of gratitude, arranged a charitable event to raise funds for the air ambulance. It was an equestrian event and they managed to raise about 600 British pounds. The family also said that they would do everything in their means to contribute to the medical flight organization. It must be noted in this context that in the United Kingdom, air ambulances depend on charitable contributions by the community to stay afloat. The accident occurred in July, and the girl has now recovered and is healthy.