Category Archives: Air Ambulance Charity

Air Ambulance Company Launches Alcoholic Beverage!

Air ambulance organizations and alcohol is not a mix that you usually come across, especially given the fact that alcohol is responsible for a large number of road accidents and the cause behind several life-threatening situations. However, what the air ambulance company that we are referring to has released is a beer with a difference. The content of alcohol in the beer is so low that it hardly causes inebriation in the person who consumes it, while not compromising on the taste. Ideal for festive situations and get-togethers, it has been released in the market.

Midlands Air Ambulance Charity is Behind the Effort

Birmingham Brewing Company, in conjunction with Midlands Air Ambulance Charity, has come up with the beer. The beer is being called Sober Brummie brew, which is an apt representation of what the charitable organization stands for. 5% of the proceeds from the sale of the brew will go to the charity. The sales are expected to pick up as the festive season is here. It will give the local communities a chance to contribute towards a good cause while basking in the festive cheer, especially when the COVID-19 pandemic has gripped the world and brought about a sense of gloom.

The United Kingdom has Displayed Strong Support

The air ambulance industry in the United Kingdom is hugely dependent on donations by the general public. The local communities often come together to organize fund-raising activities. Although charitable air ambulance companies get funds from the government and the corporate world, the general public is where most of the working capital comes from. People of the country realize this and also the important role that air ambulance services play in keeping them safe. The low-alcohol brew is just one example of how communities and the corporate world come together to support air ambulance charities in the country.

Air Ambulance Charity – A Celebrity Endorsement Worth Noticing

The air ambulance charities in the United Kingdom are no strangers to celebrity endorsements, Prince William being of the most noticeable among them. However, recently, the industry has found a new patron and that is none other than Gordon Ramsey of the Hell’s Kitchen fame. The celebrity chef has quite a fan following owing to his fiery on-screen critique of various cuisines and cooks. He is also quite popular for his Twitter outreach where he grades food of common people who come to him for validation. His quirky replies are quite a hit in the online community. A celebrity with outreach like this can do loads of good for air ambulance charities.

Cornwall Air Ambulance has Been Gordon’s Choice

It is reported that Gordon Ramsey and his wife have recently spent quite some time in the Cornwall area. During their stay, they have come to realize the important roles that air ambulance charities play to maintain public health. It has this realization that has pushed the couple to help the industry. The organization attends to about 800 incidents, which puts the number to over 2 incidents per day and that is quite commendable.

The Endorsement is Much Needed

Most of the air ambulance charities have been struggling to stay afloat in recent times due to the COVID-19 pandemic. In the United Kingdom, where most air ambulance organizations are charity-based, funding is dependent on community efforts. However, with the highly infectious pandemic gripping the nation, charitable activities have been hard to organize. In this situation, a celebrity like Gordon Ramsey can do a lot of good.

Speaking about his decision, Gordon said, “Cornwall has been our family home now for five years and we have always been totally in awe of the lifesaving work we see the Cornwall Air Ambulance do every day.”