We have, for long, maintained that the air ambulance industry is extremely vital for the rural communities spread across the length and breadth of the United States. Now, with the flu season right around the corner, the importance of medical flights is even more. Besides, it looks like the COVID-19 pandemic is making a comeback with an increasing number of cases being reported throughout the country. There is no doubt that the population in the rural communities of the country will need special care in the days to come and the air ambulance industry will be the focus.
Air Ambulance Industry is the Bridge Rural America Needs
The onset of flu season may result in a flood of patients surging towards rural hospitals. The problem, however, is that there are not many health care facilities in these areas. Also, the capacity of these facilities to handle the pandemic could be less adequate than what the situation demands. Just think of the demands that a situation like this can place on the already stretched medical staff and resources. The situation can quickly turn chaotic and ultimately, lead to unprecedented tragedies. The time is right to pave way for the air ambulance industry to remain on standby.
How Can the Industry Prepare?
There are two aspects to this question. The first is under the control of the air ambulance industry. This includes setting up isolation pods, keeping resources such as PPEs handy, training the medical staff, etc. In fact, much of the air ambulance industry is already prepared due to the previous surge in COVID-19 cases.
The second part, however, is completely out of the air ambulance industry’s control. It involves money. With the insurance companies continuing to deny coverage for much of what the air ambulance companies quote, the problem is sure to bite the raw wound again.
The air ambulance industry has been transformed by the COVID-19 pandemic. Isolation pods, donning personal protective equipment, and sanitization procedures are the new norm for the industry. Although it has been close to three quarters since the onset of the pandemic, the world is still learning about it and the protocols and standards of care are still evolving. Along with it, the air ambulance industry is evolving. The rural communities, which are heavily reliant on medical flights, will be even more dependent on it in the post-COVID-19 era. Let’s take a look at what will change in the days and years to come.
Rural Communities will Continue to Rely on the Air Ambulance Industry
Scores of people around the country have been infected so far. The rural population of the United States does not have many options when it comes to quality healthcare. This fact might necessitate the flying of medical staff or the patients from one location to another for treatment purposes. The air ambulance industry will play a big role in instances like these, especially when there is an emergency. As more and more long-term effects of the infection come to light, treatment modalities will change.
People will Stop Delaying Treatment Plans
The air ambulance industry has witnessed a sharp decline in the number of customers in recent times. The restriction of movement has resulted in a huge reduction in road and adventure related accidents. Moreover, even patients with health concerns have chosen to not seek treatment for the fear of contracting the infection in the hospital. Instances like these will change once the country opens up completely and people feel confident about venturing out without fear. The pharmaceutical industry too is very close to developing a vaccine. Once the population is vaccinated and insulated against the infection, the air ambulance industry will come back to its pre-COVID-19 levels.
It was not too long ago that news headlines were abuzz with the possibility of ending surprise billing but now, it seems nothing much has changed. The air ambulance industry too was watching the development with much anticipation. What happened to all the efforts surrounding it? If this question has across your mind, you are not alone. Thousands of Americans were hoping that the practice ends, and they can avail healthcare facilities without worrying about insurance coverage. Had the bill been passed, people would have enjoyed seamless coverage despite being in or out of insurance networks. However, this does not seem to be the case anymore. Let’s take a look at what happened.
Are Private Equity Investors to Be Blamed?
There are allegations flying around that big investors ran an aggressive ad campaign to cast doubts on the move to ban surprise billing practices. On the part of the air ambulance industry, it must be noted that several service providers had enrolled themselves with various insurance providers to widen their network – a very welcome move.
Another set of people believe that lobbying against the bill was quite strong. In that, some of the lawmakers, at the end of it, were not very keen on ending the practice. The reason behind this is not entirely clear, though.
Is COVID-119 to be Blamed?
Many industries, including the air ambulance industry, had felt the effects of the COVID-19 pandemic that gripped the world. The increase in cost – owing to extensive sanitization and pandemic protocols – and reduction in demand were just a few of the reasons that put economic pressure on the air ambulance industry. Besides, the availability of medical staff became a big concern. The government too was grappling with ways to combat the unprecedented situation. With so many things weighing in, the will to do away with surprise billing seems to have simply vanished – at least for the time being.
Air ambulance industry and drones – the partnership sounds like a perfect plot for another part of the ‘Back to the Future’ series, doesn’t it? Well, not anymore. The possibility seems more like a reality with several firms working towards this goal today. We are already used to seeing drones among hobbyists, photographers, and even scientists. Then there are what seems like hypothetical implementations such as flying taxis and courier services. You will be surprised to know that companies such as Amazon and Uber are pursuing these possibilities with all seriousness and have invested quite a bit in them.
The Air Ambulance Industry is Already Using Drones
Emergency equipment like defibrillators is already being used by the air ambulance industry today, although the prevalence is not widely felt. Then there are larger drones, popular as autonomous aerial vehicles that are making news waves every now and then. Researchers are even working on surveillance drones for emergencies in remote areas. The ability of drones to reach areas where conventional helicopters cannot reach is their advantage. Besides, while a few thousand dollars might be at stake in risky situations, no lives are at risk with drones.
It is a Dicey Road to Tread
The problem lies in people not realizing the true potential of drones. More often, we find overenthusiastic hobbyists flying drones too close to flights. This is a concern that even the air ambulance industry has raised quite often. The prevalence of such use attracts the attention of lawmakers and rightly so, but they are also a hurdle.
It is quite possible that air ambulance industry operators will have to procure separate licenses when it comes to drones, once their use gains mainstream credibility. However, it might be a necessity considering that skies need to be safer for everyone. All said and done, the air ambulance industry is all set for a new evolution in the near future.
People around the world are wary of getting out of the confines of the home due to the COVID-19 pandemic. The result has been a reduction in emergency calls for the air ambulance industry. The change has come into play due to the reduced crime rates and accidents as fewer people have ventured out lately. While this is a good sign in general, there is a negative commercial aspect to it that can affect this commercial emergency service profoundly. It must be understood that reduced calls affect the revenue of the air ambulance industry in general where most players are heavily indebted.
The Expenses have Increased
Responding to emergencies is no longer the same as it used to be. The COVID-19 pandemic has changed things deeply. Today, the paramedics must sport personal protective equipment (PPE) before they venture out into helping anyone on the ground. This is essential to protect the crew’s health and also that of the person who is facing the emergency. This results in a further uptick in the cost as these PPEs cannot be reused. Also, there are protocols in place for sanitization after each evacuation, which further adds to the cost.
The Air Ambulance Industry is Seeking Financial Aid
It is not that there has been no financial aid coming towards the air ambulance industry; however, it is yet to be seen how effective the distribution has been. It must be noted in this context that several small players in the industry cater to rural communities. These critical services are the only line of defense for these communities where local hospitals have shut down in large numbers. If these organizations are not helped financially, they might eventually shut down. It is therefore vital that a close watch is kept on the industry’s requirements.
In the past, the air ambulance industry has proved that it is an indispensable part of the health emergency services in the United States and beyond. The cost of availing the services has been a concern, but that apart, the utility of the air ambulance industry has never been questioned. Today, it plays an important role in repatriating COVID-19 patients from beyond the borders. It is also continuing to play a huge role in offering quality care to people in the rural parts of the United States. However, because of the COVID-19 situation, there needs to be a change in the way this industry functions.
Definition of Medical Necessity has Changed in the Air Ambulance Industry
Of course, we are not referring to medical necessity in the context of insurance coverage, approvals, etc. That remains the same. However, today, hospitals are encouraging people not to visit them unless it is important. The reason behind this is simple; people who already have a serious health condition must refrain from visiting spots that are hotbeds of COVID-19 infections, hospitals being one among these. The air ambulance industry is not completely prepared to handle this pandemic that is of epic proportions.
Recommending Air Ambulance Services Demands Careful Deliberation Today
Most of the helicopters in the air ambulance industry are not isolated enough to separate the patient from the rest of the crew. This poses a threat both to the healthcare workers and the patients. The problem of isolation does not exist in ground ambulances.
Besides, reaching the hospital early does not translate into immediate admissions today. Depending on the symptoms of the patient, he or she might need to be tested and isolated before being treated. The treatment protocols are still evolving. In essence, the physicians recommending air ambulance services should do so only after careful deliberation.
Drones have immense potential to augment the efforts of the air ambulance industry. They reduce costs, reach treacherous terrains, and function in risky situations. Thanks to modern technologies like cloud computing and Internet of Things, drones today are making advances in leaps and bounces. However, drones can be a menace too. Flying too close to air ambulances have caused many flights to be aborted midway and led to near-fatal accidents. The fact that such disturbances occur when carrying critical patients is an added insult to the injury. In other words, the air ambulance industry views drones with a mixed feeling. Here, we take a look at some recent developments that prove our point.
The Air Ambulance Industry is Trying to Tackle Stray Drones
Air ambulance industry experts say that, in the UK, drones are not allowed to fly over 400 feet. Failing to comply with this rule can attract fines of up to 1,000 British pounds. However, the problem is that air ambulances, most of the time, are compelled to fly below this altitude. With a growing number of hobbyists taking up flying drones, this is turning out to be a real danger for the air ambulance industry.
The only thing that medical flight organizations can do in this scenario is building awareness. Industry experts say that a good rule of thumb is to keep the drones in sight at all times. If the drone is not visible to the hobbyist, it is likely that it is disturbing a helicopter, likely a medical flight that is en route, trying to help a critical patient before it is too late.
A Full-Service Drone Company Takes Birth in the United States
There is also some good news for the air ambulance industry pertaining to drones. A company by the name Aquiline has come up with a drone that is capable of executing medical rescue operations. The company has developed a dedicated cloud environment and an operating system to make drone operations seamless.
In light of the above developments, it is safe to say that responsible use of drones will definitely help the air ambulance industry in the future.
The air ambulance industry has been in the headlines for quite some time now. Most recently, however, it was because the state of Wyoming was attempting to regulate it. The hurdle was (and is) a federal regulation that prohibits state governments from interfering in the affairs of air ambulance industry. However, the attempts were rejected by CMS. Wyoming had proposed that the states must be allowed a say in the matters of air ambulance industry. It had done so to keep the cost of medical flight services at bay as they have been getting steeply expensive recently.
Does this Mean the Air Ambulance Industry has Won?
The answer is “yes.” At least for now, the air ambulance industry seems to have won. The CMS verdict favors the medical flight service providers. They will not be subjected to any state control and will be free to fly across state borders and also charge the consumers what they feel is the right amount.
The industry had feared that if they are forced to come under insurance networks, they will then have to conform to the reimbursement rates that are set by the insurance organizations. This was especially worrying since the rates have not been revised in over a decade. Moreover, since bidding system to offer services for a particular state would have come into picture, there were high chances that some insurance companies would have gone out of business.
What does it Mean for Consumers?
Consumers will now have access to a wide range of air ambulance companies. This means they will be able to avail specialized medical flights during emergencies. Since the profitability will remain unchanged, the air ambulance industry would find it financially encouraging extending their reach to remotest parts of the country. There, however, is one drawback. Since insurance companies have not still revised their reimbursement rates, the consumers are at risk of high out-of-pocket expenses.
Prince William has spoken out about the psychological toll that the air ambulance industry takes on individuals that power it. Having worked as an air ambulance pilot himself, it has often been witnessed that when he highlights the issues concerning the industry, the world takes notice. He did it again recently this month. He shared how he had to, sometimes, ferry children who were in critical condition and how it ‘took him over the edge’. He called the air ambulance industry professionals to be open about the mental health challenges that they encounter on a regular basis and to seek help.
Seeking Help trough Colleagues
People sailing in the same boat often understand and are empathetic towards each other. Same is the case with air ambulance industry professionals. It becomes easy to open up to fellow colleagues about issues that affect them mentally. Talking things out is known to lighten the woes of the mind and to get a better perspective of life. Family and friends too can be a great source to get those nagging thoughts out of the mind. Awareness must be created in the industry. It must be conveyed that talking it out is healthy.
Mental Issues and Employers
Mentally healthy employees are always more productive. Plus, it is the responsibility of the employer to take care of the employees. This is not limited to physical well being but also the mental well being. The air ambulance industry today is governed heavily when it comes to safety of the crew and the patients when in midair. This ensures physical well being. However, laws must be enacted to protect mental well being of the workforce too. Easy access to mental health professionals is prime among them. It must be noted, in this context, that many players in the air ambulance industry are cognizant of this need and have created an ecosystem to promote mental health.
Surprise billing or balance billing is not just a problem specific to the air ambulance industry. The healthcare landscape itself is riddled with it. We have seen far too often that people who opt for a medical flight service receive huge bills that are not covered by the insurance network.
As a result, they end up liable to pay the surprise bill to the air ambulance service provider. While we often see that the money is waved off or a huge discount is offered, it is still an inconvenience and often a point of friction between the consumers and the medical flight company.
Is the Air Ambulance Industry Doing Enough?
Doubts are often raised whether the air ambulance industry is doing enough to keep the costs in check. While it is undeniable that there are some bad actors, the industry experts reveal that going in-network is not an option. The reason is the unfair reimbursement rates they say.
At the current time, the cost projections by the air ambulance industry and what the insurance companies are willing to reimburse are poles apart. Of course, there are some initiatives like memberships that medical flight companies offer, but not many are able to get the full benefits of such initiatives as consumers do not feel that necessity to pay extra, in addition to their insurance premiums.
What Can the Air Ambulance Industry Do Further?
It all comes down to negotiations. It is imperative that the air ambulance industry has a healthy discussion with the insurance companies to arrive at a fair reimbursement rates. The industry must be flexible enough to ultimately join the insurance networks.
Moreover, there is a necessity to present their points of view to the government so that there is a clear understanding of the roadblocks. The ultimate aim must be to unburden the common man.