Air ambulance organizations and alcohol is not a mix that you usually come across, especially given the fact that alcohol is responsible for a large number of road accidents and the cause behind several life-threatening situations. However, what the air ambulance company that we are referring to has released is a beer with a difference. The content of alcohol in the beer is so low that it hardly causes inebriation in the person who consumes it, while not compromising on the taste. Ideal for festive situations and get-togethers, it has been released in the market.
Midlands Air Ambulance Charity is Behind the Effort
Birmingham Brewing Company, in conjunction with Midlands Air Ambulance Charity, has come up with the beer. The beer is being called Sober Brummie brew, which is an apt representation of what the charitable organization stands for. 5% of the proceeds from the sale of the brew will go to the charity. The sales are expected to pick up as the festive season is here. It will give the local communities a chance to contribute towards a good cause while basking in the festive cheer, especially when the COVID-19 pandemic has gripped the world and brought about a sense of gloom.
The United Kingdom has Displayed Strong Support
The air ambulance industry in the United Kingdom is hugely dependent on donations by the general public. The local communities often come together to organize fund-raising activities. Although charitable air ambulance companies get funds from the government and the corporate world, the general public is where most of the working capital comes from. People of the country realize this and also the important role that air ambulance services play in keeping them safe. The low-alcohol brew is just one example of how communities and the corporate world come together to support air ambulance charities in the country.
It was a normal family outing for 11-year-old Emilia, fondly referred to as Millie by her family. Never had they dreamt that soon they would be in need of an air ambulance service. The family was out on a horse riding activity when all of a sudden Emilia fell off her pony. That was not all, further aggravating the situation was the fact that the pony’s hoof landed on her jaw. The little girl’s jaw was shattered, and she was in immense pain as the family watched helplessly. That is when the air ambulance service arrived, right in time to offer much-needed help.
The Air Ambulance Service was Crucial
North West Air Ambulance Service was quick to reach the spot and immediately administered morphine to relieve the pain. Once that was accomplished the girl was evacuated to a medical facility where she received jaw correction treatment. The evacuation was done through a land ambulance, but the initial treatment offered by the air ambulance service was crucial. She also got replacement teeth as a few had been lost due to the accident.
The Parents Express their Gratitude
The mother of the child was a first-hand witness to the accident, and she described the incident as horrifying. She was thankful for the air ambulance service that arrived in time for support and treatment. The family, as a mark of gratitude, arranged a charitable event to raise funds for the air ambulance. It was an equestrian event and they managed to raise about 600 British pounds. The family also said that they would do everything in their means to contribute to the medical flight organization. It must be noted in this context that in the United Kingdom, air ambulances depend on charitable contributions by the community to stay afloat. The accident occurred in July, and the girl has now recovered and is healthy.
The air ambulance charities in the United Kingdom are no strangers to celebrity endorsements, Prince William being of the most noticeable among them. However, recently, the industry has found a new patron and that is none other than Gordon Ramsey of the Hell’s Kitchen fame. The celebrity chef has quite a fan following owing to his fiery on-screen critique of various cuisines and cooks. He is also quite popular for his Twitter outreach where he grades food of common people who come to him for validation. His quirky replies are quite a hit in the online community. A celebrity with outreach like this can do loads of good for air ambulance charities.
Cornwall Air Ambulance has Been Gordon’s Choice
It is reported that Gordon Ramsey and his wife have recently spent quite some time in the Cornwall area. During their stay, they have come to realize the important roles that air ambulance charities play to maintain public health. It has this realization that has pushed the couple to help the industry. The organization attends to about 800 incidents, which puts the number to over 2 incidents per day and that is quite commendable.
The Endorsement is Much Needed
Most of the air ambulance charities have been struggling to stay afloat in recent times due to the COVID-19 pandemic. In the United Kingdom, where most air ambulance organizations are charity-based, funding is dependent on community efforts. However, with the highly infectious pandemic gripping the nation, charitable activities have been hard to organize. In this situation, a celebrity like Gordon Ramsey can do a lot of good.
Speaking about his decision, Gordon said, “Cornwall has been our family home now for five years and we have always been totally in awe of the lifesaving work we see the Cornwall Air Ambulance do every day.”
The lockdowns around the world are easing, down and people are slowly gaining the confidence back to venture out and involve in matters that are pressing for a society to function normally. One of such activities is medical flight charity. Countries like the United Kingdom depend heavily on public contributions to keep the air ambulance services running. Here are a few developments that stand evidence to the fact that they are inching towards normalcy.
A Kid from Reading Raising Money for Medical Flight Services
Alfie, an 8-year-old boy, has made news for his efforts to raise money for Children’s Air Ambulance. This enterprising child organized a sponsored run and has been selling bird feeders to raise money. It is believed that he has already raised a few hundred pounds through his relentless efforts. Alfie is a part of #TheCrew, a children’s club, involved in raising money for the worthy cause.
Medics in Ireland take up Cycling Challenge to Raise Money
A team of 11, comprising of an engineer, six doctors, and 4 paramedics is all set to take up a cycling challenge that will cover 110 miles. The effort has come in the face of COVID-19 pandemic, which stalled several fund-raising efforts. The endurance challenge is set to take place between the 2nd and 3rd of October. The expectation is that it will raise the much-needed funds to keep the medical flight services going. They are doing this for the Northern Ireland Air Ambulance.
Midlands Air Ambulance Charity goes Virtual
This charity has revealed that their pre-hospital services have shot up by 35% due to the COVID-19 pandemic. The organization has, therefore, decided to give the community that it serves an insight into what typically goes on. It will, of course, be a fund-raising initiative too. The organization has taken the virtual route to ensure the safety of the community amid the pandemic.
The United States of America is among the most expensive countries when it comes to health care. Of course, the quality of health care and the due diligence conducted is exemplary. However, not many citizens are able to afford much-needed health care in the absence of proper insurance. Now, couple this with the cost of medical flight services during emergencies. All these factors put together can form the perfect recipe for an imminent bankruptcy or at least a financial disaster that might take a lifetime to recover from.
Several Medical Flight Services Offer Discounts
We have seen a lot of instances where medical flight providers are forthcoming with discounts when the insurance carriers refuse to cover the expenses. However, this is not always enough. The compounding medical bills along with the medical flight expense can be quite high. So, what is the solution? It does not seem that the state governments capping the air ambulance fee is not simply enough. The question arises: is there a better way to handle this situation? Well, there is and it could be a joint responsibility.
Charity Medical Flight Services Could be the Answer
The United Kingdom has long relied on charity for the medical flight services. It’s not that maintaining air ambulances is cheaper in that country. However, it is often seen that medical flight services are a community affair. One comes across several instances where people go to great length to raise money for medical flight charities. Even Prince William has been a part of a charity medical flight service before. One finds that victims of accidents, invariably after their recovery pay for the act of kindness through fund-raising efforts. The country sees lotteries that had held to raise money regularly. Most importantly, the citizens and non-profit organizations together have realized the importance of such services for the good of humankind.