Air ambulance organizations and alcohol is not a mix that you usually come across, especially given the fact that alcohol is responsible for a large number of road accidents and the cause behind several life-threatening situations. However, what the air ambulance company that we are referring to has released is a beer with a difference. The content of alcohol in the beer is so low that it hardly causes inebriation in the person who consumes it, while not compromising on the taste. Ideal for festive situations and get-togethers, it has been released in the market.
Midlands Air Ambulance Charity is Behind the Effort
Birmingham Brewing Company, in conjunction with Midlands Air Ambulance Charity, has come up with the beer. The beer is being called Sober Brummie brew, which is an apt representation of what the charitable organization stands for. 5% of the proceeds from the sale of the brew will go to the charity. The sales are expected to pick up as the festive season is here. It will give the local communities a chance to contribute towards a good cause while basking in the festive cheer, especially when the COVID-19 pandemic has gripped the world and brought about a sense of gloom.
The United Kingdom has Displayed Strong Support
The air ambulance industry in the United Kingdom is hugely dependent on donations by the general public. The local communities often come together to organize fund-raising activities. Although charitable air ambulance companies get funds from the government and the corporate world, the general public is where most of the working capital comes from. People of the country realize this and also the important role that air ambulance services play in keeping them safe. The low-alcohol brew is just one example of how communities and the corporate world come together to support air ambulance charities in the country.
It was a normal family outing for 11-year-old Emilia, fondly referred to as Millie by her family. Never had they dreamt that soon they would be in need of an air ambulance service. The family was out on a horse riding activity when all of a sudden Emilia fell off her pony. That was not all, further aggravating the situation was the fact that the pony’s hoof landed on her jaw. The little girl’s jaw was shattered, and she was in immense pain as the family watched helplessly. That is when the air ambulance service arrived, right in time to offer much-needed help.
The Air Ambulance Service was Crucial
North West Air Ambulance Service was quick to reach the spot and immediately administered morphine to relieve the pain. Once that was accomplished the girl was evacuated to a medical facility where she received jaw correction treatment. The evacuation was done through a land ambulance, but the initial treatment offered by the air ambulance service was crucial. She also got replacement teeth as a few had been lost due to the accident.
The Parents Express their Gratitude
The mother of the child was a first-hand witness to the accident, and she described the incident as horrifying. She was thankful for the air ambulance service that arrived in time for support and treatment. The family, as a mark of gratitude, arranged a charitable event to raise funds for the air ambulance. It was an equestrian event and they managed to raise about 600 British pounds. The family also said that they would do everything in their means to contribute to the medical flight organization. It must be noted in this context that in the United Kingdom, air ambulances depend on charitable contributions by the community to stay afloat. The accident occurred in July, and the girl has now recovered and is healthy.
The Lincolnshire and Nottinghamshire Medical Air Services recently revealed that they are witnessing a whopping 40% increase in demand for their services. On the other hand, the COVID-19 pandemic has seen a sharp fall in the finances.
As the nations around the world have eased lockdowns, more and more people are out on the streets. This has increased the chances of injuries related to accidents and crime. The medical air services are seeing a proportionate increase in demand due to these factors.
In regions where the lockdowns have not been eased, the rise in domestic violence and anxiety-related ailments are on a sharp rise. However, the medical flight companies are in a bind.
Health Risk Faced by Medical Air Services Crews
The crews of medical air services are highly exposed to the risk of contracting deadly Coronavirus. When you look at the world scenario, there have been several reports of frontline workers being infected. This puts added pressure on the remaining staff. Added to this problem is the inability to act fast due to the stringent disinfection process being put in place for the safety of the crew as well as the patients.
Air Ambulance Organizations Dependent on Charities are Struggling to Raise Money
It is a known fact that people around the world are losing jobs and consequently their income. In a situation like this, raising money for causes like that of medical air services is an uphill task. For countries like the United Kingdom where air ambulance organizations depend heavily on charity, this is a big blow. Besides, it is tough for individuals to initiate fund-raising activities. All these factors have rendered the industry a heavy blow. Countries like the United States where air ambulance companies are already reeling under losses, shutting down seems like a real threat.
The United States of America is among the most expensive countries when it comes to health care. Of course, the quality of health care and the due diligence conducted is exemplary. However, not many citizens are able to afford much-needed health care in the absence of proper insurance. Now, couple this with the cost of medical flight services during emergencies. All these factors put together can form the perfect recipe for an imminent bankruptcy or at least a financial disaster that might take a lifetime to recover from.
Several Medical Flight Services Offer Discounts
We have seen a lot of instances where medical flight providers are forthcoming with discounts when the insurance carriers refuse to cover the expenses. However, this is not always enough. The compounding medical bills along with the medical flight expense can be quite high. So, what is the solution? It does not seem that the state governments capping the air ambulance fee is not simply enough. The question arises: is there a better way to handle this situation? Well, there is and it could be a joint responsibility.
Charity Medical Flight Services Could be the Answer
The United Kingdom has long relied on charity for the medical flight services. It’s not that maintaining air ambulances is cheaper in that country. However, it is often seen that medical flight services are a community affair. One comes across several instances where people go to great length to raise money for medical flight charities. Even Prince William has been a part of a charity medical flight service before. One finds that victims of accidents, invariably after their recovery pay for the act of kindness through fund-raising efforts. The country sees lotteries that had held to raise money regularly. Most importantly, the citizens and non-profit organizations together have realized the importance of such services for the good of humankind.