The citizens of the United Kingdom are the forerunners when it comes to raising funds for charitable causes that involve air ambulance services. Rightly so, because the country’s air ambulance services are mostly charity-based and do not get full funding from corporate houses or the government. They mainly depend on the community that they serve to keep them flying. However, the pandemic has made it rather tough to raise funds through public events. Thankfully, people have been sensitive to this issue and have been trying their best to support their local air ambulance services.
A Chocolate Air Ambulance
Shaped like a helicopter, a whopping 220 lb chocolate that stands at about 7 feet high and 9 feet long is the latest charity effort in the United Kingdom that is making waves. Reinforced with a customized steel frame, it is not just a charity effort but a crowd-puller. Created entirely out of public donations, the hope is that people will not only pay to see this wonder but also pay to eat a small chunk of it. The money raised like this would go to the air ambulance charity. The feat has been made possible by Jan Hansen who is from Folkingham, Lincolnshire.
The Reason Behind Creating the Edible Chopper
The astounding chocolate chopper was the fund-raising choice to create awe among people and grab their attention. Mr. Hansen did reveal that he had his doubts midway as he was creating this edible wonder. However, the local charity-based air ambulance services that he often sees flying high were the inspiration for him to keep going. The chocolate chopper is currently on display right behind Mr. Hansen’s shop. He also revealed that he was well aware of the struggles being faced by the local air ambulance charities due to the COVID-19 pandemic and decided to lend a helping hand.
Air ambulance organizations and alcohol is not a mix that you usually come across, especially given the fact that alcohol is responsible for a large number of road accidents and the cause behind several life-threatening situations. However, what the air ambulance company that we are referring to has released is a beer with a difference. The content of alcohol in the beer is so low that it hardly causes inebriation in the person who consumes it, while not compromising on the taste. Ideal for festive situations and get-togethers, it has been released in the market.
Midlands Air Ambulance Charity is Behind the Effort
Birmingham Brewing Company, in conjunction with Midlands Air Ambulance Charity, has come up with the beer. The beer is being called Sober Brummie brew, which is an apt representation of what the charitable organization stands for. 5% of the proceeds from the sale of the brew will go to the charity. The sales are expected to pick up as the festive season is here. It will give the local communities a chance to contribute towards a good cause while basking in the festive cheer, especially when the COVID-19 pandemic has gripped the world and brought about a sense of gloom.
The United Kingdom has Displayed Strong Support
The air ambulance industry in the United Kingdom is hugely dependent on donations by the general public. The local communities often come together to organize fund-raising activities. Although charitable air ambulance companies get funds from the government and the corporate world, the general public is where most of the working capital comes from. People of the country realize this and also the important role that air ambulance services play in keeping them safe. The low-alcohol brew is just one example of how communities and the corporate world come together to support air ambulance charities in the country.
The air ambulance charities in the United Kingdom are no strangers to celebrity endorsements, Prince William being of the most noticeable among them. However, recently, the industry has found a new patron and that is none other than Gordon Ramsey of the Hell’s Kitchen fame. The celebrity chef has quite a fan following owing to his fiery on-screen critique of various cuisines and cooks. He is also quite popular for his Twitter outreach where he grades food of common people who come to him for validation. His quirky replies are quite a hit in the online community. A celebrity with outreach like this can do loads of good for air ambulance charities.
Cornwall Air Ambulance has Been Gordon’s Choice
It is reported that Gordon Ramsey and his wife have recently spent quite some time in the Cornwall area. During their stay, they have come to realize the important roles that air ambulance charities play to maintain public health. It has this realization that has pushed the couple to help the industry. The organization attends to about 800 incidents, which puts the number to over 2 incidents per day and that is quite commendable.
The Endorsement is Much Needed
Most of the air ambulance charities have been struggling to stay afloat in recent times due to the COVID-19 pandemic. In the United Kingdom, where most air ambulance organizations are charity-based, funding is dependent on community efforts. However, with the highly infectious pandemic gripping the nation, charitable activities have been hard to organize. In this situation, a celebrity like Gordon Ramsey can do a lot of good.
Speaking about his decision, Gordon said, “Cornwall has been our family home now for five years and we have always been totally in awe of the lifesaving work we see the Cornwall Air Ambulance do every day.”